Success in life depends on your ability to influence.
Read this book and learn how to get other people to want to do what you want them to do because your ability to interact, communicate, negotiate, influence and persuade.
In every transaction there is a buyer and a seller: they either buy what you’re saying, or you buy what they’re saying.
But this book is not just for salespeople, it’s also for you as a consumer because we all negotiate every day of our lives. Not just in business but in day to day life with your spouse, your children, your work colleagues, your customers or your clients.
Life is one negotiation after the other, at home, at work, with family, with customers. Understanding the principles of negotiation, influence and persuasion will help readers get the best deal every time - whether they are buying or selling.
While plenty of books teach sales and negotiation techniques, this one explains the fundamentals and the psychology behind why these techniques work and how to use them most effectively. It’s more than just a book about negotiation. It’s about persuasion and influence, and more importantly, how to wield those two important traits to meet your goals.
It will change how readers will do business, how they will interact with their family and friends and hopefully give them a greater understanding of why people behave, and are motivated to act, the way they do.
Image how different your life will be when you develop your skills, realise your full potential and make your life work.
Michael Yardney, whose books have been translated into 5 languages, is Australia’s leading expert in the psychology of success and with his team has been involved in well over $3.5 Billion dollars’ worth of successful property transactions, making him one of the country’s top experts in negotiation.
He is a regular commentator on television, commercial radio and has a regular column in Yahoo Finance, Your Investment Property Magazine and Smart Company.
Michael’s Property Update blog has been voted the world’s #1 real estate website for 2017, 2018, 2019 and 2020; and his popular Podcast regularly ranks amongst Australia’s top business podcasts.
Michael has probably educated more successful property investors than anyone else in Australia and has once again been voted Australia’s leading property educator and mentor.